Experience
Wozniak Communications Consulting
Owner & Chief Communications Consultant
Freelance
August 2021 - present
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Advise and collaborate with executive teams to design and execute high-impact strategic communication plans that clearly articulate priorities, advance brand reputation, actively address and mitigate crises and showcase a clear employee value proposition (EVP).
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Provide end-to-end event production consulting and management, overseeing all project phases from initial concept development and agenda setting, through executive speechwriting, presentation production, speaker coaching and stagecraft direction to provide audience engagement and measurable impact.
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Partner with organizations to strategically design, restructure and optimize communications and marketing departments to support long-term business goals.
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Guide clients in selecting and managing vendor partnerships and communications contracts, delivering cost savings while improving value and performance.
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Deliver targeted leadership development for internal and external communications and marketing professionals, accelerating skill-building, developing team effectiveness and cultivating future-ready leaders.
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Design and facilitate tailored media training programs created to equip clients with the skills and confidence to excel in a variety of communications environments.
Technical Rehearsal, Les Schwab
Manager Mtg, Maui, HI.
Director, Communications
Les Schwab Tire Centers
August 2022 - August 2023
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Designed and executed a comprehensive internal communication plan to strengthen organizational effectiveness.
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Drove the expansion of departmental scope and refined budget allocation to support growth.
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Led end-to-end production of major internal events—including the 1,200-person Assistant Manager Meeting in Reno, NV—including overall event theming, message development and executive presentation creation, agenda design, stage design direction and onsite production oversight.
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Led the design and implementation of a low-cost, mobile-first, frontline-focused employee intranet using existing software, managing all project phases—from initial needs assessment and information architecture planning to execution—with an emphasis on simple navigation, frictionless integration with business applications, and a digital internal newsletter.
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Identified underutilization of enterprise software and developed a targeted adoption communications strategy to drive effective use of internal applications for organizational communications and maximize cross-functional efficiency.
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Created high-impact internal video campaigns from concept to completion—writing, filming, editing, and animating content—to advance organizational initiatives and energize employee engagement.
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Served as principal executive communications writer, crafting compelling and influential messages to support senior leadership.
Legacy Listens Podcast
Senior Consultant, Internal Communications
Legacy Health
November 2019 - May 2020
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Strategically designed and led a transformational internal communications strategy, launching innovative channels—including podcasts, social media and video—to improve employee engagement, foster cross-departmental alignment and position the organization to secure lasting success.
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Established a comprehensive metrics system to measure, analyze and demonstrate the impact of communication initiatives—empowering leadership with trends and intelligence to drive continuous improvement and articulate return on investment.
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Engineered and executed a comprehensive communications plan to accelerate awareness and adoption of internal LEAN initiatives, designed to engage employees at every level and convert complex process improvements into clear, compelling calls to action.
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Developed and executed an anticipatory crisis communications framework for internal stakeholders during the Covid-19 pandemic—taking on this mission-critical work outside the scope of my formal responsibilities—to ensure transparent, timely and effective messaging in a continuously evolving environment.
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Acted as principal executive communications writer, producing compelling and influential messages for senior leadership.
Seawolf Stories, University of Alaska Anchorage
Communications Officer, College of Health
University of Alaska Anchorage
Sept. 2018 - June 2019
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Founded the Communications department at UAA College of Health, establishing all initial plans, policies, procedures and programs.
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Designed and executed a comprehensive marketing communications plan, unifying distinct medical and public safety disciplines under an integrated college-wide brand identity.
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Maximized public relations impact by securing and amplifying earned media coverage, elevating organizational visibility and reputation despite budget limitations.
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Developed strategic executive communications for the Dean, delivering clear messaging aligned with college and institutional aims.
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Created and launched launched the #MYDAYMYUAA digital campaign, spotlighting students and faculty by blending user-generated content with professional video to authentically connect with Gen Z audiences through a targeted, social-first strategy.
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Created Seawolf Stories, a speaker series featuring College of Health students, faculty and staff telling real tales about their work and school lives.
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Developed the brand identity and public relations strategy for the Alaska Comprehensive Forensic Training Academy (ACFTA), the nation’s first program of its kind, elevating the program’s visibility and promoting its credibility.
Shelly Wozniak & President Barack Obama, Kotzebue, Alaska
On the way to a meeting via dog sled in Ambler, Alaska
Senior Director, Corporate Communications
NANA Regional Corporation
Dec. 2012 - Aug. 2016
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Led the department and designed, executed and continuously improved upon a comprehensive, multi-channel marketing and communications strategy aligned with corporate objectives.
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Developed and institutionalized enterprise-wide communications and crisis management plans, policies and procedures, facilitating gold-standard stakeholder engagement and media response through critical incidents.
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Pioneered the conceptualization and launch of the corporation’s first shareholder portal to create honest, open and transparent shareholder engagement through digital innovation.
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Directed the full lifecycle production of award-winning corporate annual reports and meetings, collaborating cross-functionally to deliver persuasive messages combined with narrative photography to advance annual messaging and overall brand perception.
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Drove the targeted expansion of communication channels—including digital, print and emerging media—while implementing cost-efficiency strategies that consistently reduced budgetary expenditures without diminishing the quality of departmental outputs.
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Led the strategic development and production of influential video content, multimedia campaigns and executive messaging that strengthened brand awareness and stakeholder engagement across platforms.
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Served as the Northwest Arctic Leadership Team (NWALT) principal media liaison for United States presidential and cabinet-level visits, including President Barack Obama and Secretary Sally Jewell, managing media relations, protocol and crisis communications for high-profile events in Northwest Alaska.
Director, Corporate Communications
NANA Regional Corporation
Oct. 2011 - Dec. 2012
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Expanded organizational capacity, diversified distribution channels, and significantly increased the quality and volume of marketing and communications collateral by building robust in-house capabilities—achieving more than $500,000 in budget reductions.
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Skillfully managed all communications and marketing contracts, leading negotiations and driving performance to continue cost savings and maximize value.
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Pioneered and led the corporation’s first social media and digital advertising program and established an evaluation dashboard of comprehensive key performance indicators to measure, optimize, demonstrate and articulate program success.
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Built and directed a comprehensive media relations program as NANA’s principal media liaison, elevating the organization’s public profile and strengthening relationships with key stakeholders.
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Designed and facilitated customized media training for senior leaders, helping them to communicate confidently and effectively across the organization.
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Redesigned and enhanced the corporate website, dramatically upgrading functionality, user experience (UX), and visual impact.
Laura Orenga deGaffory, Shelly Wozniak, & Gary Scott in Kotzebue, Alaska
Manager, Corporate Communications
NANA Regional Corporation
Oct. 2009 - Oct. 2011
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Envisioned, implemented and championed an integrated communications strategy and plan for NANA Regional Corporation.
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Set new criteria for excellence in internal and external communications by implementing forward-thinking methodologies, guaranteeing rigorous message consistency and adapting agilely to improvements in departmental capacity and capability.
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Leveraged data to improve message effectiveness, foster organizational alignment and strengthen brand reputation across stakeholder groups.
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Created the corporation’s first social media strategy and program.
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Served as the media liaison for the First Enumeration of the 2010 United Census, which began in Noorvik, Alaska.
Noatak, Alaska
Public Relations Manager, Corporate Communications
NANA Regional Corporation
Aug. 2008 - Aug. 2009
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Created and executed a media relations strategy that raised the corporation’s profile by securing news coverage, hosting public events, and driving social media activity.
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Developed the organization's first crisis communications plan and protocol, establishing clear procedures to support business continuity in the face of unexpected events.
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Expanded internal communications by launching new channels and building a company-wide intranet to connect employees and streamline information sharing across 50 states and eight countries.
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Served as the organization’s primary media contact and developed the corporations first media monitoring program.
World Eskimo Indian Olympics (WEIO) photo by Shelly Wozniak
Public Relations Manager, Communications & Marketing
Anchorage Convention & Visitors Bureau
Aug. 2007 - Aug. 2008
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Developed and executed a comprehensive media relations program targeting local, national and international tourism outlets.
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Served as media lead for Operation Gratitude featuring Wynonna Judd.
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Served as media liaison for the World Eskimo Indian Olympics (WEIO) in Anchorage securing national and international coverage for the event
Hosted the Big.Wild.Life. video series. -
Wrote and produced the Anchorage Visitor Guide.
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PRSA winner of Best News Conference two years in a row for World Eskimo Indian Olympics (WEIO) (2007) and the Legacy Alaska Print Signing (2008) from the Public Relations Society of America (PRSA)
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PRSA winner of Special Print Publication (2008), PRSA.
Shelly Wozniak & Ophira Eisenberg, host of Ask Me Another
Producer, Program Director, Host, Audio Engineer
Alaska Public Media/Alaska Public Radio Network
Aug. 2003 - Aug. 2007, 2018
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Created, co-produced, and audio engineered PRNDI and Clarion award-winning program AK.
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Produced Talk of Alaska and served as audio engineer for various programs.
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Returned to Alaska Public Media in 2018 to serve as program director of KSKA for sixmonths during transition.
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Implemented 24-hour ENCO automation and voice-tracking at KSKA.
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Created new station image package for KSKA.
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Served as local host for NPR's Morning Edition on KSKA.
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Morning Mayhem bumper sticker
Operations Manager, Program Director, Morning Show Host
Borealis Broadcasting/New Northwest Broadcasters
Aug. 1997 - Aug. 2003
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Created and deployed strategic marketing and operational plan for Anchorage radio property cluster.
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Served as the program and music director for KWLF 98.1FM and KUWL 103.9FM in Fairbanks cluster.
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Managed a staff of 12.
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On-air host of Morning Mayhem with Michelle Chick on KWLF 98.1FM
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On-air host of The Night Shift with Kelley Steele on KXLR 95.9FM